Revera Report on Happiness

Revera & IFA

Revera Happiness coverContrary to widely-held stereotypes, research shows the older you are, the happier and more optimistic you are about aging. Partnering with Leger Marketing, Revera Inc. asked Canadians aged 18-32 (Gen Y), 33-45 (Gen X), 46-65 (Boomers), 66-74 (Seniors) and 75-plus (Older Seniors) about their attitudes towards aging. The survey found seniors are very positive about their later years, saying things like “age is just a number,” “you never stop living life to the fullest,” and “the best is yet to come.” This sense of optimism underscores the need to challenge potentially ageist assumptions about aging and recognize the valuable contributions of older adults to society.

In partnership with the International Federation on Ageing, Revera is fighting ageism through Age Is More; a program designed to challenge the stereotypes faced by seniors today, promote an age-inclusive society and celebrate the ageless spirit of older people. Initiatives like this are needed because despite an aging population, ageism is still the most tolerated form of social prejudice when compared to gender–or race–based discrimination. Canadians are encouraged to visit www.AgeisMore.com to learn more about ageism and its impact, and contribute to the dialogue around the issue.

You don’t just get wiser with age… The older you get, the happier and more optimistic you are about ageing.

English Report

French Report